Personal branding shoots are the perfect way to present yourself as professional and also show off your businesses persona. They are also a chance to get lots of content for your to use on your social media. People buy from people so don't be afraid to show your face! Having a bank of lovely images to use will make this a lot easier if you are nervous to show your face.
Images from your personal branding shoot can be used on your website, in blogs, in your email signature, newsletters, any marketing material and on social media. Having a longer session will mean you can get more of a variety via different locations and outfit changes. This means you have to step out in front of the camera less and end up with a tonne of new content!
I think it's important to have a bit of a plan, as you would have read in my blog post - 5 Tips for Planning your Branding Shoot check it out if you're not sure where to start!
The location and outfits you choose all work together to create a story, so you just have to figure out how you want to present yourself online. In this blog post, I will give you some ideas based on what I have done with previous clients!
1. Incorporate a Hobby
Can you tell what the lovely Shona of Lilac HR likes to do in her spare time? When she suggested having her sit on the hay bails as a makeshift office space I was in love already! It really helped to show her personality and having a cute dog involved will never hurt. How could you incorporate something you like to do in your spare time that will also attract your ideal client?